Keith McGowan

Keith McGowan


Keith is a market and social research practitioner with over 15 years’ consultancy experience in Australia and the UK. He is skilled in both qualitative and quantitative research methodologies.

As an agency-side researcher Keith has consulted to a range of clients including government departments, listed and privately-owned companies, and not-for-profits. His research experience spans media, transport, tourism, regulation, advocacy, electoral systems, financial services, telecommunications, pharmaceuticals, packaged goods and more.

Keith started his research career at TNS Australia (now Kantar), and honed his craft at Jones Donald Strategy Partners, before relocating to London in 2011. In the UK he spent five years with Incite Marketing Planning where he led numerous multi-country studies. After returning to Australia, Keith worked at the Social Research Centre, delivering high-quality survey data for a range of important government studies.

Keith has a Grad. Dip Arts (Sociology) from the University of Sydney, and a BA.Bus (Marketing, Edith Cowan University). He is a full member of the Australian Market & Social Research Society.