Navigating opinion to
chart the course through
complex, business-critical

Newgate Research is one of Australia’s most sought-after firms for government, corporate affairs, financial communications and employee research. For complex high-risk, high-stakes projects clients are increasingly using robust market and social research to assess the needs, attitudes and expectations of their stakeholders. We help them build an objective case for action and identify the  most effective ways in which to engage and influence.

We use a wide range of qualitative and quantitative research techniques, from traditional to cutting-edge, to design tailored approaches specific to each project. We are fast into field and turn research data into meaningful insights and actionable recommendations.

About Newgate Research

Newgate Research is a market and social research firm that focusses on delivering research that informs decision-making around strategy, communications and engagement.

Our team has deep experience across key industry sectors, with core areas of expertise including opinion and behavioural research, reputation and stakeholder relationship research, policy and strategy research, communications and engagement research, retail shareholder research and employee research.

The team applies this experience in designing research approaches specific to each project using a wide range of qualitative and quantitative methodologies, from the traditional through to the more cutting-edge. These include focus groups, deliberative research forums, in-depth interviews, online communities, telephone and online surveys, intercept interviews and ethnographic data collection.

Newgate’s research consultants are members of the Australian Market and Social Research Society (AMSRS) and four of our senior researchers have Qualified Practicing Market Researcher (QPMR) status, reflecting their standing in the industry and commitment to professional development. The firm is a member of the Association of Market and Social Research Organisations (AMSRO) and is certified to ISO 20252:2012, the international quality standard for market, opinion and social research.

We have been trusted over many years to help manage some of Australia’s most complex government projects. We are a nonpartisan firm that works pragmatically and effectively with all sides of politics. Our flexibility and responsiveness is a key asset for our clients in volatile times. Newgate Research was the 2016/2017 Research Industry Council of Australia’s Employer of the Year.

Opinion and Behavioural Research

Much of what Newgate Research does involves exploring and measuring knowledge, attitudes and behaviours, and the most effective ways to engage and influence.

Some of our work in this area involves research among the community as a whole, while other projects are conducted with very targeted groups such as customers, employees, senior stakeholders or people living or working in a certain location.

A significant proportion of our research relates to major projects that affect specific communities, often in the transport, energy, water, waste, resources and property sectors. To help navigate the best way forward, we work closely with organisations to understand, measure and monitor community sentiment and what is driving opinions and behaviours.

Our experts in behavioural economics and psychology provide an important lens to the development of our research materials and recommendations to ensure they are grounded in reality and will be effective in a real-world context.

Our attitudinal research projects have covered diverse topics such as major infrastructure projects, tax reform, same-sex marriage, council mergers, coal seam gas exploration, animal welfare practices and corporate issues.

Our behaviour change projects have included efficient water use, switching energy retailers, reducing carbon footprints, transport behaviours and road-user pricing, and emergency preparedness and response.

Reputation and Stakeholder Relationships

Our clients often want to know what they can do to improve their reputation or build stronger relationships with stakeholders. Some initiate this process during a period of change or when recovering from a major issue, while for others it is part of their ordinary course of business.

Our services in this field range from quick perceptions audits through to our proprietary Reputation Evaluation Program, NewREP.

Our more sophisticated offering, NewREP, measures the health of an organisation’s reputation and what is driving opinions, helping clients to prioritise actions to improve their reputation over time. It uses proven qualitative and quantitative techniques, with our validated framework built on best practice data science and academic thinking in the field.

We conduct reputation and relationship research with all stakeholder groups, from clients and customers, to industry and business groups, government and regulators, peers, suppliers, media, analysts, community and interest groups, and other key opinion leaders.

Newgate has conducted stakeholder perceptions research for government departments, major corporations, professional service and consulting firms, industry associations and advocacy bodies.

Crisis Research

Every organisation goes through periods of crisis, whether it is an unforeseen event, a reputational issue, a market movement, a surprise new regulation or tax. The decisions made during this time can have long- lasting implications, and getting them right is critical.

To reduce the risk of those decisions, responses – actions and communications – need to be appropriate in order to have the greatest chance of securing a positive outcome. And the knowledge needed to do this is needed quickly.

Newgate’s Rapid Response Research approach allows us to conduct high quality focus group and survey fieldwork within 24 – 48 hours (in most cases) and quickly deliver reliable results, with the resources and materials already in place.

We can determine awareness and knowledge of the issue, sentiment, messaging, actions and spokespeople amongst key targets and identify the most effective course of action. This enables you to get the best response to the right people at the critical time.

Our Newgate Communications colleagues can also be engaged to provide clear, realistic and timely recommendations on messaging and actions.

Communications and Engagement

Research to guide communications and engagement strategies is one of the firm’s core strengths, stemming from Newgate’s heritage in communications and using research to inform and refine communications materials.

Our deep understanding of how individuals process information, effective ways to shift perceptions and behaviour, and the processes of communications and engagement mean we provide realistic, specific recommendations.

We test narratives, campaign concepts and materials using a range of proven techniques and also conduct robust benchmarking and monitoring research to evaluate programs and the effectiveness of specific campaign elements and engagement initiatives.

Our tools include Newgate MessageLab, our proprietary approach to identifying not only the messages that will be most effective in shifting opinion among different audiences, but also the delivery methods that will work with each audience, and how best to frame your overall campaign.

Newgate Research is increasingly also conducting research with broad cross-sections of the community as part of integrated engagement campaigns, often working with our colleagues in Newgate Engage. This work often includes focus groups, deliberative research forums and quantitative studies.

Employee Research

Our Employee Sentiment Program provides an objective measure of employee behaviours, perceptions and satisfaction with their work, team and business environment. Generating reliable and actionable insights, this program serves as a foundation for managing change and responding in a crisis, transforming culture, developing and enhancing internal communications, as well as attracting, engaging and retaining your top employees.

Organisational Network Analysis (ONA) is a complementary research tool we use to visually represent the organic relationships and interactions that exist within an organisation – between individual employees and teams.

It enables organisational leaders to shape their strategy and build support during times of change in powerful new ways. ONA shows you how to capitalise on internal communication flows and bridge the gaps.

Newgate’s employee engagement experts and accredited coaches work with clients to use the research findings to inform strategies to empower culture change at all levels of your organisation.