Navigating the interface of business, politics, markets, media and the community.

Newgate Australia brings together the country’s most experienced team in public affairs, corporate and financial communications, stakeholder and community engagement, and market and social research. What distinguishes Newgate is the depth of capability across our team. This means we are able to rapidly deliver the skills and capacity that are tailored to your specific challenge.

About Newgate

Our people have worked in federal and state governments, in senior corporate affairs roles across every industry sector, and on every kind of reputation management, stakeholder engagement and communication assignment.

Regardless of what kind of problem you have, what industry you are in or what you want to achieve, our people have almost certainly been there before. This means we can deliver compelling and valuable insights that have been distilled from our combined experiences of having worked on the most complex, challenging and highly scrutinised campaigns over the past two decades.

Working at the interface of business, politics, markets and media, our proven methodology is based around objective research, which guides strategy and campaign development and implementation.

Our approach is collaborative and challenging. We are not afraid to question assumptions, including our own. We will tell you what you need to know, not what you want to hear.

Our work sees us advising listed and unlisted companies, major government departments, smaller agencies, councils, industry associations, special interest coalitions, and charitable groups.

For Newgate, it is the scale of the challenge, not the size of your organization or the breadth of your objectives that matters. We navigate a path through whatever maze of stakeholder issues you are confronting, give clear and well considered advice, and deliver specialist capabilities and capacity when you need it.

Where these issues have a national or international dimension, no other firm can offer our breadth and range of support.

Newgate Australia is part of the global network of Newgate Communications with offices in Abu Dhabi, Beijing, Brisbane, Brussels, Canberra, Frankfurt, Hong Kong, London, Melbourne, Singapore and Sydney. Newgate Communications is a subsidiary of Porta Communications plc, the international Communications and marketing business listed on the London Stock Exchange.

Brian and his team are at all times professional, and have an enviable track record of achieving ‘win-win’ outcomes

The Hon Andrew Stoner MP, NSW Deputy Premier 2011-2014

Public Affairs

Newgate specialises in guiding our clients through complex projects with legislative and regulatory dimensions. Our team has vast experience in this unique environment, and a long history of working successfully for clients advocating to government, or for governments advocating to community and industry constituencies.

We have been trusted over many years to help manage some of Australia’s most complex government projects. We are a nonpartisan firm that works pragmatically and effectively with all sides of politics. Our flexibility and responsiveness is a key asset for our clients in volatile times.

Newgate offers an integrated approach to managing government relations that provides our clients with the tactical engagement advice they need, which is fully integrated with our broader communications and research offering.

Our consultants have the networks, experience and resources to navigate clients through the issues on-the-ground. We hold a deep understanding of the protocols and processes of government and policy-making, and this ensures we get results at an operational level.

The Newgate team understands the unique aspects of working with and within Government, gained in previous careers as ministerial advisers and departmental officers, and working as consultants to government.

Financial Communications

Our consultants have a wealth of experience in mergers and acquisitions (M&A), asset sales, demutualisations, restructures, insolvencies and capital raisings in addition to business-as-usual financial calendar reporting for those in the listed market.

Newgate specialises in M&A acting for either the acquirer or defender on both hostile and friendly transactions either off-market or on-market including through scheme of arrangement.

We have also acted for companies who are the subject of a campaign by shareholders or other activist organizations. In many of these projects our research business, Newgate Research, plays a fundamental role in identifying and tracking shareholder sentiment, voting intentions and in the case of a scheme of arrangement, likely turnout.

We have managed large and small scale initial public offerings and secondary market activity including transactions with and without large retail components.

We have a particular specialisation in privatisations where the traditional financial communication skills utilised in fully marketed share offers or asset sale programs need to be overlaid by communication skills required by the public policy, process and political aspects inherent in a project where the government is vendor.

Key projects include:

  1. Medibank Private IPO ($5.7 billion)
  2. Sale of Macquarie Generation ($1.7 billion)
  3. Sale of Port of Newcastle ($1.75 billion)
  4. Frasers Centrepoint acquisition of Australand Property Group ($2.6 billion)
  5. Aurizon and Baosteel takeover of Aquila Resources ($1.4 billion)

Newgate has added significant value to the projects with which I have been involved. I find they are strategic, well informed and focused on timely and effective delivery of communications messages and strategies.

Dr Kerry Schott,
Chair Moorebank Intermodal Company and Board Member,
Infrastructure Australia

Corporate Communications

Newgate’s consultants help clients to define their issues and challenges and we use our networks within government, business, the media and communities to advocate their cause.

At Newgate we recognise how important it is for companies to devise a strong narrative that appeals to a wide range of stakeholders.

Newgate’s corporate affairs offering provides clients with unique insights and expert advice, crafted using the full depth and breadth of our consultants’ experience.

We have extensive experience working with corporate Australia to help our clients understand and engage stakeholders on their issues, crafting communication approaches we know will have impact and help bring about change where that’s required.

Newgate’s issues management and crisis communication credentials enable us to understand what’s required to navigate issues in the public domain and we are specialists at executing sensitive campaigns, many under the full glare of public and media scrutiny.

Understanding and working with media is important to our clients. Our consultants include former journalists, media advisers and senior media executives. We know how the media works, we have great contacts, we like to distinguish between spin and substance. The media trusts us, and we respect them.

Thoughtful and measured public relations advice for the most trying of situations

Lindsay Partridge AM,
Managing Director,
Brickworks

Newgate Research

Research is at the heart of Newgate’s approach.

For complex high-risk, high-stakes projects it is critical to use research to ensure the communications strategy and messaging are based on objective fact, and to identify the most effective ways to engage and influence.

Our specialist market and social research firm, Newgate Research, is one of Australia’s most sought-after firms for government, corporate affairs and financial communications research.

To design research approaches specific to each project the research team uses a wide range of qualitative and quantitative methodologies, from the traditional through to the more innovative.  The team is non-partisan, fast into field and recognised for turning research data into actionable recommendations.

Newgate Research has deep experience across industry sectors, with core areas of expertise including:

  • Attitudinal and behavioural research
  • Reputation and stakeholder relationship research
  • Policy and strategy research
  • Communications and engagement research
  • Retail shareholder research

 

Our research consultants are members of the Australian Market and Social Research Society (AMSRS) and senior team members are Qualified Practicing Market Researchers.  Newgate Research is a member of the Association of Market and Social Research Organisations (AMSRO) and is certified to ISO 20252:2012, the international quality standard for market, opinion and social research.

Find out more About Newgate Research.

Newgate Engage

Engaging communities and key stakeholders is the focus of Newgate Engage, our specialist community and stakeholder engagement division. Newgate Engage offers a full suite of client services for:

  • Policy and planning
  • Planning and environmental approvals processes
  • Infrastructure delivery
  • Bids and tenders

 

Effective community engagement is recognised by government and private sector alike as a cornerstone of successful project delivery. Social media has changed the way we communicate and communities increasingly want a genuine role in decision-making processes.

Newgate Engage works inclusively and constructively with clients and their stakeholders to identify the key issues and to generate solutions. Residents, neighbours, business owners, regional audiences, industry and peak groups are among those we work with.

Our team assesses each client’s unique needs and uses a range of methodologies including facilitated direct engagement, print and online/digital media platforms. Whether delivering a bespoke approach or reliably delivering the essentials, we work with you in flexible and practical ways to achieve outcomes.

Our point of difference is that we offer our clients the complete package – communications strategy, engagement practice and research insight – to navigate the most complex and sensitive engagement tasks.

We work with a wide range of clients from large-scale major infrastructure such as Sydney Metro, Australia’s largest transport project, through to smaller-scale, local and regional projects.